Alar’s mission is to champion the next generation of designers with a focus on uplifting historically underrepresented talent. By amplifying unique voices, we aim to empower creativity that’s timeless, ensuring fashion reflects diverse expression, not homogenous redundancy.

Heritage techniques and fabrics from across the world have long been the blueprint—referenced and replicated, yet they remain drastically underrepresented and rarely do their origins receive the credit they deserve.  We are here to change that, curating the best pieces from emerging designers, enduring craft, and culture. 

Unlike traditional retailers, ALAR is a platform for collectors, not shoppers. Our number one priority is curation of high-quality pieces made ethically to last a lifetime. 

Headquartered in Los Angeles, CA.